Roses have proven to be an object of affection, care, elegance and tradition in a great number of cultures worldwide, each of which appreciates a particular type, shape or color. However, there are certain fundamental characteristics that make a rose a quality product.

Roses are objects full of meaning around the world — they are a symbol of affection, friendship and love — which varies depending on their color, their shape and the place where they are given.

The Andes is a broad mountain range that crosses the western edge of Latin America, dividing countries, such as Ecuador, into diverse and unique regions.